Real estate insiders believe that location is everything. A similar notion holds for your brick-and-mortar business. The difference between a vibrant storefront and a desolate one could be the right choice of where to place your “open for business” sign. Renting a premise that suits you financially is not enough; there must be some strategic element in it for attracting your ideal customer.
In this blog, we'll discuss the factors that influence the perfect placement for your "open for business" sign. We will examine how to utilize visibility, availability, and branding in order to magnify influence and make sure that your grand opening lives up to its name.
Prime Visibility: Making Sure Your Sign Gets Seen
The golden rule is very simple: maximize visibility. Your sign must be visible from the road, pavement, or any other place where your target audience can access it. The following are some of the factors to consider:
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Street Traffic
If you are on a busy street with fast-moving traffic, you will need a bigger and more prominent sign to catch your attention in a few fleeting seconds.
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Pedestrian Traffic
For businesses serving foot traffic, consider well-lit signs at eye level, maybe one that extends more than an inch.
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Regulatory Compliance
Always consult local zoning ordinances to ensure that your signage conforms to size, location, and illumination regulations.
Finding the Right Spot: Tailoring Placement to Your Business Type
Beyond general visibility, consider how the sign placement complements your specific business type:
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Retail Stores
The best option has always been a bright sign shining above the door. You may also want to place an “open for business” sign on a lower level of multi-level stores so that it can be seen from the street.
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Restaurants and Cafes
You can create a warm welcome atmosphere by using an attractive “open for business” sign with low lighting, which is capable of catching attention. Another idea would be to position it either near the entrance or next to your most impressive window display.
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Professional Offices
A sleek, professional sign placed at the entrance of a building will give customers the perception that they are dealing with knowledgeable professionals. For companies in leased office space within a larger facility, installing smaller directory signs with your firm’s name will help lead individuals straight to your suite.
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Service-based Businesses
Even if you do not have a shopfront, an “open for business” sign can make people aware of your presence. Or you can try putting up a window sign or a freestanding one near the main doors into your workplace.
Beyond the Basics: Optimizing Your "Open for Business" Sign
Once you've determined the prime location, here are some additional tips to make your "open for business" sign even more effective:
- Size and Scale
The sign should be large enough to be seen from a distance but not overpower the building facade.
- Color and Font
Choose colors that complement your brand and are easy to read against the background. Opt for clear, bold fonts that stand out.
- Lighting
Proper lighting is crucial for nighttime visibility. Opt for LED lights for energy efficiency and a bright, modern look.
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Messaging
While "open for business" is the core message, consider adding a tagline or highlighting a special offer to grab even more attention.
Exploring Alternative Options
The "open for business" concept can extend beyond a physical sign:
- Digital Signage: A dynamic digital display can showcase promotions, special offers, and even your logo animation in an eye-catching way.
- Window Displays: A creatively designed window display with "open for business" incorporated can entice customers to peek inside.
- Social Media: Announce your opening with a social media post featuring an image of your "open for business" sign.
More Than Just a Sign: The Power of "Open for Business"
Your "open for business" sign is a silent ambassador. It draws customers and perpetually develops a constructive brand image. At Best Buy Neon Signs, we comprehend the ability of a well-designed sign. By considering the location, design, and complementary aspects, we can help you ensure that your signs effectively welcome the public while also boosting your business.
When it comes to Best Buy Neon Signs’ offers, you have many choices—from standard glass tubes to modern LED designs that stand out in a crowd. Keep in mind that placing “open for business” signs properly and designing them well, as done by Best Buy Neon Signs, is the first step to prosperity! Let us help you make that impactful first impression.
